Metrosexual Masculinities by Matthew Hall (auth.)

By Matthew Hall (auth.)

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5), ‘discover innovative ways to reframe their bodies/selves as socially powerful in newly masculine manners’, which he calls ‘pastiche hegemony’. This supports observations that masculinity is ‘never a static or a finished product’ and, continually in flux, it is something which is constructed in specific situations for specific purposes (Messerschmidt, 1993, p. 31). g. Dominic Toretto and Del Spooner) and in specific contexts such as those Atkinson’s (2010) ‘pastiche hegemony’ suggests. The presence of such images as representing hegemonic masculinity provides a benchmark against which men position their own masculinity.

As may have expected, this unsettling of traditional gender and sexuality scripts caught the attention of other media pundits. For example, The Daily Mail (July 25, 2008) featured the article by Natalie Trombetta: ‘Ronaldo vs. ’, questioning whether the original iconic metrosexual, David Beckham, had now been superseded by Cristiano Ronaldo, another superstar footballer. ’ (March 21, 2010). Apparently Jeremy Langmead, the editor of Esquire, ‘has such a healthy youthful glow that people actually compliment him on it as he walks down the street’.

Having already demonstrated in the Introduction that the plethora of men’s image-conscious practices and items indicates the extent both domestically and internationally of men’s engagement with them, I begin by examining how this new masculine identity is presented in the media and what that means for masculinities. 4 million metrosexual discussion listed on Google (as of October 20, 2014). Simpson defined a typical metrosexual as: a young man with money to spend, living in or within easy reach of a metropolis – because that’s where all the best shops, clubs, gyms and hairdressers are.

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