The World’s Greatest Brands by Nicholas Kochan (eds.)

By Nicholas Kochan (eds.)

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ADIDAS introducing sportswear Few branding devices are more distinctive than Later, the device of three the three stripes on an Adidas sports shoe. Adi leaves with three stripes bearing the three stripes. Dassler, founder of the internationally known running across them concern, realised from the start the value of appeared on textile observers being able to recognise the brand of goods and the company shoe an athlete was wearing, while in action or also expanded into from a photograph. Today Dassler is regarded as soccer balls.

The woMs best known broadcaster, the BBC has a worldwide reputation for independence and authority, integrity and quality. BELL'S Bell's whisky is currently the leading spirits brand in the United Kingdom, holding 17 per cent of the blended whisky market. Not conte nt with this, the company continually develops its brand. In 1994, for example, Bell's stipulated that its blend would be eight years old and incorporated into the blend whiskies which are famous in their own right and wh ich have names which read like Bell's whisky, the leading spirits brand in the United Kingdom, is currently aiming to attract young adult drinkers.

ANCHORBEER Japanese invaded Singapore, they took over the brewery and used it to brew Asahi beer for the Anchor, a Pilsner beer, was first launched in 1932 Japanese troops, utilising the expertise of the by the Archipelago Brewery Company in expatriate staff who were placed under house Singapore, a Far Eastern subsidiary of the arrest. lt has had brand, retaining its centuries-old European process a chequered career. In 1941, while war raged in the Far East, Malayan of brewing beer using three basic natural Breweries Ltd was able to add the Anchor brand to ingredients: malted barley, hops and Anchor's own its brewery list by acquiring Archipelago for the exclusive yeast.

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