The Power of Visual Storytelling: How to Use Visuals, by Ekaterina Walter, Jessica Gioglio

By Ekaterina Walter, Jessica Gioglio

Awareness is the hot commodity. visible Storytelling is the hot foreign money.
• Human mind approaches visuals 60,000x swifter than textual content.
• internet posts with visuals force as much as a hundred and eighty% extra engagement than these with no.
• audience spend a hundred% extra time on websites with movies.

Filled with full-color photos and thought-provoking examples from best businesses, The strength of visible Storytelling explains how one can develop what you are promoting and advance your model via leveraging images, video clips, infographics, shows, and different wealthy media. The e-book grants a strong street map for purchasing begun, whereas inspiring new degrees of creativity inside organisations of every kind and sizes.

"This e-book isn't just an entire evaluation of [visual storytelling] yet, most significantly, the most important to doing it correct, a complete correct Hook!"
—Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook

"A important consultant to realizing easy methods to increase robust advertising courses utilizing the paintings of visible storytelling."
—Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple

"The energy of visible Storytelling is the recent advertising bible!"
—Nancy Bhagat, vp, worldwide business plan and Campaigns, Intel

"If an image is worthy one thousand phrases, The energy of visible Storytelling is worthy a million."
—Scott Monty, worldwide electronic & Multimedia Communications for Ford Motor Company

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Additional info for The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Sample text

With more than 14 million real images posted to the site, the value of seeing these images is so that consumers can see if the hotel truly matches the images shown on the hotel’s website. GRAPHS AND DRAWINGS In some cases, when you market a highly technical product, graphs and visualizations may be a better way to go. Some people respond better to charts, graphs, numbers, and visual frameworks. Sometimes putting the concept you are trying to communicate into an easy-to-digest visual framework might make the message you are delivering not only easier to understand but also easier to share with others.

In the enterprise space, aggregators aim to provide a seamless experience for sharing amazing user-generated content through branded content. The difference is that customized content can be sourced and integrated in real time across a number of online and offline platforms from websites to Facebook tabs, TV, mobile sites, digital screens, and more. Two of the major players include MassRelevance and Postano. Both offer the ability to create a slick, branded experience that pulls in visual content and conversations across all major social networks and Internet sources.

Make sure to build storyboards for your presentations that make each slide a key supporting point in the overall story. 39 40 THE POWER OF VISUAL STORY TELLING The best presentations favor a clean, easy-to-follow layout. You want your layout, text, and visuals all to work together, versus competing for attention. 12 It’s also important that your end slide be branded to your company and encourage sharing, e-mail opt-in, following your channel, and so on. As companies continue to embrace the power of visual content, the ability to package different stories, ideas, and campaigns into a presentation will remain a valuable tool in your arsenal.

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