Strategic Urban Health Communication by Charles C Okigbo PhD (auth.), Charles C. Okigbo (eds.)

By Charles C Okigbo PhD (auth.), Charles C. Okigbo (eds.)

Strategic city well-being Communication

Charles C. Okigbo, editor

People are bombarded with messages always and sorting via them consistently. during this milieu, serious principles approximately wellbeing and fitness advertising and disorder prevention are compelled to compete with distracting, conflicting, even contradictory details. To get important messages via, communique needs to be potent, particular, artful—in a observe, strategic.

Strategic city health and wellbeing Communication offers a highway map for figuring out process, bettering strategic making plans talents, and imposing strategic verbal exchange campaigns. Deftly written chapters hyperlink the artwork and technological know-how of strategic making plans to global wellbeing and fitness objectives equivalent to decreasing future health inequities and removing illnesses. Flexibility is on the middle of those circumstances, which span constructed and constructing international locations, makes use of of conventional and electronic media, and protracted and acute healthiness demanding situations. And the members floor their dispatches within the higher context of future health advertising, giving readers important examples of pondering globally whereas operating in the community. incorporated within the coverage:

  • Urbanization, inhabitants, and future health myths: addressing universal misconceptions.
  • Integrating HIV/family making plans courses: possibilities for strategic communication.
  • The function of activities in strategic future health promoting in low-income areas.
  • The net as a intercourse schooling device: a case examine from Thailand.
  • Advertising and adolescence weight problems in China.
  • Health conversation concepts for sustainable improvement in a globalized world.

Balancing intensity of realizing of audiences and strategies of achieving them, Strategic city wellbeing and fitness Communication is a forward-looking source aimed toward execs and researchers in city health and wellbeing, international future health, and future health communication.

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Strategic Urban Health Communication

Strategic city well-being CommunicationCharles C. Okigbo, editorPeople are bombarded with messages constantly and sorting via them continually. during this milieu, severe principles approximately healthiness promoting and disease prevention are pressured to compete with distracting, conflicting, even contradictory details.

Additional resources for Strategic Urban Health Communication

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These threats will have an impact on their health outcomes. Coastal cities, particularly those in low-income countries, are highly vulnerable to the effects of climate change, in terms of rising sea levels and stronger storms, as well as salt water invasion of aquifers providing vital water resources to urban residents (UNFPA 2007). Increasing temperatures and urban living conditions also increase the risk of emerging and reemerging infectious diseases, as evidenced by urban dengue outbreaks in Latin America and Asia (Campbell-Lendrum and Corvalán 2007).

Problems Facing Internal Migrants Accessing Sexual and Reproductive Health Services [PDF document]. pdf. Accessed 13 July 2010. Montgomery, M. (2009). Urban poverty and health in developing countries. 2. Population Reference Bureau. 8. , & Sangraula, P. (2007). The urbanization of global poverty. World Bank Research Digest Vol. 1(Number 4). 36 K. Berzins et al. , Coates, T. (2006). Factors associated with self-efficacy for condom use and sexual negotiation among South African Youth. JAIDS Journal of Acquired Immune Deficiency Syndromes, 43(2), 226–233.

Berger & S. ), Handbook of communication science. Newberry Park: Sage. Schultz, D. E. & Barnes, B. E. (1995). Strategic Advertising Campaigns (4th edition). Lincolnwood, IL: NTC Business Books. Schultz, P. , Nolan, J. , Cialdini, R. , Goldstein, N. , & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18, 429–434. Wilcox, D. L. & Cameron, G. T. (2012). Public Relations: Strategies and Tactics (10th Edition). Upper Saddle River, NJ: Pearson.

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