Marketing Performance: Messen, Analysieren, Optimieren by Dr. Maik Hammerschmidt, Gregor Stokburger, Hans H. Bauer

By Dr. Maik Hammerschmidt, Gregor Stokburger, Hans H. Bauer

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DM Entgangener Gewinn: 12,6 Mio. DM x 6% = 0,75 Mio. DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

300 Durchschn.

DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

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