By Merrill R. (Rick) Chapman
Looking for Stupidity: Over 20 years of High-Tech advertising mess ups, moment variation is nationwide Lampoon meets Peter Drucker. it is a humorous and well-written enterprise ebook that takes a glance at essentially the most influential advertising and enterprise philosophies of the final two decades. during the darkish glass of hindsight, it offers a tutorial and wonderful examine why those philosophies did not paintings for plenty of of the country's greatest and best-known high-tech companies.
Marketing wizard Richard Chapman takes you on a hilarious journey during this booklet, that's richly illustrated with cartoons and reproductions of a number of the real campaigns used on the time. full of own anecdotes spanning Chapman's extraordinary occupation (he was once current at many now-famous conferences and events), looking for Stupidity, moment variation examines the easiest of the worst advertising rules and enterprise judgements within the final two decades of the expertise industry.
The moment version comprises new chapters on Google and on tips to steer clear of stupidity, plus the huge analyses of all chapters from the 1st variation. Youll are looking to get a duplicate simply because itFeatures an enticing preface and interview with Joel Spolsky of "Joel on Software"
Offers sensible suggestion on fending off PR disaster
Features genuine photos of a few of the worst PR and advertising fabric ever created
Is hugely readable and funny
Includes theme-based cartoons for each bankruptcy
Read or Download In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition PDF
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Additional info for In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Its integrated color graphics gave it crossover appeal to the home market, and the system was supported by 1 At the time I was working at Macy’s as a salesman in a fully staffed and stocked high-end retail computer store that was built within the company’s flagship Herald Square location on 34th Street. This store was authorized to sell “high-end” systems such as the IBM PC and the Apple II and III, but until it was completed I was put to work in the consumer electronics section of Macy’s, which sold “low-end” systems such as the VIC-20 and the Atari 400s and 800s.
In 1981, an Apple II+ running AppleWriter or ScreenWriter2 did everything a Lanier word processor 2 An early attempt at a true What You See Is What You Get (WYSIWYG) word processor. The product displayed your text on a bitmapped screen and could show italicized and underlined text. On a 1MHz Apple II it also ran veery slooowly. qxd 9/6/06 4:45 PM Page 5 Introduction 5 did, never mind an IBM PC with WordStar. By 1985, the market for dedicated word processing was as extinct as the Tyrannosaurus Rex, but Peters and Waterman seemed not to have noticed they were profiling a walking corpse.
On board and seated in a fancy Pullman car is a diverse set of well-to-do-looking characters, all gussied up in fancy store-bought clothes they’ve purchased from the proceeds of successful IPOs and healthy sales. These are the hardware dudes, who include Apple, Commodore, and RadioShack, as well as a score of manufacturers of 8-bit computers running the widely used CP/M operating system. They’re a happy-looking lot—they’re shipping units to businesses as fast as they can manufacture them. qxd 18 7/28/06 10:07 AM Page 18 In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters The home market is equally energetic, though not nearly as profitable, with every general store in town packed at Christmas and every other holiday with parents and their eager-eyed offspring snapping up every VIC-20, Commodore 64, Atari 800, Texas Instruments 94, and Timex Sinclair they can grab.