Green Plans, Revised Ed: Blueprint for a Sustainable Earth by Huey D. Johnson

By Huey D. Johnson

I first observed Huey Johnson communicate in Sept. 2008 on the LongNow origin after which at Bioneers in October 2008. listening to his speak (available on made me wish additional info. This ebook records the way a couple of enlightened international locations (the Netherlands, New Zealand) have made nice strides in reversing environmental decline over two decades of clever legislation, the results of workout admirable political will to alter. The publication is short and to the purpose - an exceptional creation to attention-grabbing fabric no longer renowned yet visionary in its view. hugely prompt.

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The result was that when the money was spent there was no political basis for continuation. The next head of government ignored it, and since the public was not involved, they didn’t challenge him to keep it going. They did in the New Zealand case, which I describe later. In the past, we have rarely been able to think far enough ahead to fund a project adequately. As a result, we often end up wasting money and falling short of our goals. Soil cleanup efforts from across the world provide good examples.

Clearer terminology at the start could have helped prevent that. a rose by any other name Despite the debate over terminology and application, sustainable development is now the fairly universal term we use when discussing our concerns about environmental decline and our hopes and plans for change. The universality of the term is less sustainability | 31 a tribute to its evocative ring than it is an acknowledgment of the obviousness of the need and the programs to which it refers. You could have named it “green tomatoes” and the world would have embraced it.

Experts who are paid to define ideas are always searching for the exact phrase or word that reaches into the essence of a product or an idea, so that everyone hearing it knows exactly what is meant, with all the nuances and associations. ” The right words, on packages or billboards or in speech, have the power to draw people together in a common understanding, or behind a common idea. A friend of mine, Yvon Chouinard, started a company in the United States that sold climbing equipment, which he called Chouinard Equipment.

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