Getting More Business: Use Proven Marketing Techniques and by Sallyann Sheridan

By Sallyann Sheridan

This sensible advisor goals to aid the reader to save lots of money and time by means of passing on ideas for buying extra company.

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In a daily newspaper, half or more of your responses will arrive in the first three to five days. For weekly publications, half or more will appear in around six to eight days of the first response, and for monthly magazines half or more will arrive within three weeks of your first response. These are guidelines only, as obviously much depends on the strength of your product, offer and Page 27 advertisement. And unless you say otherwise, every order will arrive with money! If you ask for the money with the order it helps you avoid cash flow problems.

Because the photograph and the headline are looked at within seconds, there should be a connection between the two. Always give a photo a caption. Get Attention Your headline must have immediate impact if it's to work. Its job is to get attention and you can do this only by appealing to the reader's self-interest. So many small businesses simply put who they are, where they are, and how to get in touch. For example: Bryant's Hardware XYZ Street Any Town Tel: 000 Mobile: 000 This is not a good advertisement.

Fax: 01865 248780. uk © Copyright 1999 Sallyann Sheridan All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for purposes of review) without the express permission of the publisher in writing. British Library Cataloguing in Publication Data. A catalogue record for this book is available from the British Library. Cover design by Shireen Nathoo Design Cover copy Sallyann Sheridan Cover image PhotoDisc Cartoons by Mike Flanagan Produced for How To Books by Deer Park Productions Typeset by PDQ Typesetting, Newcastle-under-Lyme, Staffs.

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