Fine Art Publicity, 2nd Edition: The Complete Guide for by Susan Abbott

By Susan Abbott

This savvy source is helping artists and artwork execs generate the exposure that retains their art and company within the public highlight. supplied are sensible instruments for attracting the media's recognition and development bridges among artists, their galleries, and creditors, and among museums and their audiences. This new version offers the newest notice on new paintings markets; tips to learn the web, construct an internet site, and release electronic mail exposure campaigns.

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Extra resources for Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms)

Example text

3–4 weeks Weekly Periodical–Calendar Editor . . . . . . . . . 3–4 weeks Monthly Paper . . . . . . . . . . . . . . . . . 4–6 weeks Monthly Paper–Calendar Editor . . . . . . . . . . 4–6 weeks Monthly Magazine . . . . . . . . . . . . . . 3–6 months Monthly Newsletter . . . . . . . . . . . . . . . 4–6 weeks Art Trade Magazine (for feature articles and major reviews) . . . . . . 3–6 months (for exhibitions) .

For example: The Kukurin Company, a marketing and public relations firm for the Makk Gallery in Beverly Hills, played up the artist/art dealer’s flight from Hungary as a young man. This tied into the media’s then interest in the anti-Communist movement in Hungary. Although Mr. Makk also left Hungary to pursue an art scholarship he had won in Rome, the PR professional chose to emphasize the artist’s political reasons for fleeing Hungary. 28 FINE ART PUBLICITY (01) ch 01-3 FAP 1/28/05 11:51 AM Page 29 Grabbing the Spotlight Publicity stunts and staged events are viewed as unsavory in some circles, but behind many an artworld success is some accidental or bizarre event that created a great deal of publicity.

Varies Organizing a Media List Most galleries have their media list in a computerized database. Each media person/outlet should have a separate entry so that notes and comments about the person’s preferences can be added—schedules, interests, preferred methods of contact, and so on. Most contact management programs or database programs allow you to assign each entry to various categories and sort the entire database to allow you to view entries that meet specified criteria.

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