Entrepreneurial Marketing: Besonderheiten, Aufgaben und by Jörg Freiling, Tobias Kollmann

By Jörg Freiling, Tobias Kollmann

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27 2 BesonderheitenȱdesȱEntrepreneurialȱMarketings......................................................... 27 3 TheoriefundierungȱdesȱgründungsbezogenenȱMarketingsȱ–ȱȱ einȱstrukturierenderȱÜberblick ....................................................................................... 29 4 AkteurbezogeneȱTheorieansätzeȱdesȱMarketings ........................................................ 32 5 TauschbezogeneȱAnsätze.................................................................................................

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