Conversion Optimization: The Art and Science of Converting by Khalid Saleh, Ayat Shukairy

By Khalid Saleh, Ayat Shukairy

How do you switch site viewers into customers?

Conversion Optimization deals useful recommendation on how one can convince viewers to make a paying for determination -- with out using them away via facts overload or tedious navigation. You'll use advertising and marketing rules, layout, usability, and analytics in your website to extend your buyer-to-visitor ratio, no matter if you're concerned with advertising or designing a wide ecommerce web site, or handling a modest on-line operation.

Based at the authors' huge event in assisting companies allure on-line shoppers, this ebook addresses each point of the method, from touchdown viewers to finalizing the sale. You'll study numerous innovations for mixing winning revenues techniques with the actual wishes of the folk you must allure. Are you prepared to do what it takes to get a double-digit conversion rate?

Explore case reports concerning major conversion fee improvements
Walk via diverse phases of a sale and comprehend the worth of each
Understand your web site viewers via personality creation
Connect with strength clients and consultant them towards a conversion
Learn find out how to take care of FUDs -- consumer fears, uncertainties, and doubts
Examine the trail that viewers take from touchdown web page to checkout
Test any switch you're making opposed to your unique design

"The internet is exclusive in its skill to bring this nearly inconceivable win-win: you could raise profit AND make your shoppers satisfied. but such a lot web content stink. fear no longer, Khalid and Ayat to the rescue! purchase this ebook to stick with their sensible recommendation on tips on how to create excessive changing web content that your viewers love." --Avinash Kaushik, writer of internet Analytics 2.0 and internet Analytics: An Hour an afternoon (both Sybex)

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Extra resources for Conversion Optimization: The Art and Science of Converting Prospects to Customers

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Pinkerton house, Fairfax County, VA. Alvin L. , Charles City, IA. Some sources give 1951. , Northport, MI. Some sources give 1948. Benjamin Fine Administration Building, Florida Southern College, Lakeland, FL. Chauncey Griggs house, 7800 John Dower St. Southwest, Tacoma, WA. Douglas Grant house, 3400 Adel Drive Southeast, Cedar Rapids, IA. Some sources give 1951. Emile E. Watson Administration Building, Florida Southern Col lege, Lakeland, FL. , Okemos, MI. Some sources give 1948. Esplanades, Florida Southern College, Lakeland, FL.

Frank Lloyd Wright apartment interior, Hotel Plaza, NY (dem. 1968). Gerald B. , Amberly Village, OH. , Millstone, NJ. Harold C. Price Sr. house, 7211 North Tatum, Paradise Valley, AZ. Some sources give 1956. N. , Chalk Hill, PA. John E. , West Lafayette, IN. John L. , New Canaan, CT. Some sources give 1955, some 1956. Karen Johnson house, 1425 Valley View Drive, Racine, WI. , San Luis Obispo, CA. Some sources give 1955, others 1959. Louis B. , Barrington Hills, IL. Some sources give 1957-1958. Maurice Greenberg House, 3902 Highway 67, Dousman, WI.

016. Keats, John. The eve of St. Agnes by John Keats; with an appreciation by Leigh Hunt. River Forest: Auvergne Press, 1896. Reprinted from Leigh Hunt, The seer; or, common-places refreshed, London: Moxon, 1840. The title page of this limited edition is designed by Wright. 1897 Periodicals 017. American Architect and Building News. "Rose-garden and residence of Louis H. " 55(January-March 1897), following 31. Image only. 018. House Beautiful. " 1(15 February 1897), 64-69. Wright's own house, Oak Park.

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