Branding Yourself: How to Use Social Media to Invent or by Kyle Lacy, Erik Deckers

By Kyle Lacy, Erik Deckers

<P style="MARGIN: 0px"> Use Social Media to construct an outstanding own Brand–and an exceptional Career!
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<P style="MARGIN: 0px">Need to illustrate extra price to clients or employers? desire a new activity or occupation? Use social media to construct the robust own model that will get you what you will want! In Branding Yourself, major social media experts express tips on how to use today’s social media systems to draw new company and activity possibilities you’ll by no means locate the other manner. Erik Deckers and Kyle Lacy assist you supercharge your whole enterprise and private relationships…demonstrate that you're the top strategy to employers’ or partners’ hardest problems…become a well-known concept leader…and translate your on-line community into nice jobs, nice tasks, and a superb career!
<P style="MARGIN: 0px"> 
<P style="MARGIN: 0px">Discover how to:
<P style="MARGIN: 0px">• construct an actual storyline and on-line id that will get you the perfect opportunities
<P style="MARGIN: 0px">• pick out the simplest social media instruments to your own goals
<P style="MARGIN: 0px">• web publication your tale boldly and effectively
<P style="MARGIN: 0px">• advertise your occasions, accomplishments, victories…and even defeats and classes learned
<P style="MARGIN: 0px">• combine on-line and offline networking to get extra from both
<P style="MARGIN: 0px">• achieve individuals with hiring authority and budgets on LinkedIn
<P style="MARGIN: 0px">• Use Twitter to proportion the guidelines and passions that make you uniquely valuable
<P style="MARGIN: 0px">• release a web branding software that actually will get noticed
<P style="MARGIN: 0px">• steer clear of “killer” social networking mistakes
<P style="MARGIN: 0px">• Leverage your on-line “expert” prestige to develop into a printed writer or public speaker
<P style="MARGIN: 0px">• degree the luck of your social media branding
<P style="MARGIN: 0px">• Get new initiatives or jobs via your on-line acquaintances and followers
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Additional info for Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

Example text

Use this to let people see you as unique and real. • Keep with Consistency—Build your story by being consistent in the types of stories you tell and the theme around them. All good stories have a rising theme or a story arc. Define your niche (your theme), and build around it. Don’t jump all over the place in what you do or talk about; if you are living and writing about your dream of running your first marathon, don’t switch gears by writing about your dream of becoming a travel writer. When you’re consistent, your story will stick, and your message will reach your intended audience.

Kyle and Erik have each asked other people about their opinions of their personal brand biography. Have someone else read it. Ask them to tell you what’s missing and what should be taken out. Having another set of eyes to help with the process is going to be the difference between a good and a great bio. • Don’t forget it—You cannot ignore your biography any more than you can use the same résumé that you left college with. You’re constantly changing and growing, and so is your story. Every project you work on and every client you come in contact with will change your story.

Each biography you write, whether short, shorter, or shortest, has its place. You may be at a networking event and have only 5 seconds to give your pitch. Every type of personal brand biography has its place in the world of building your personal brand. We’re a little tired of elevator pitches, even though they’re all the rage with all the networking groups we attend and all the sales coaches we talk to. Elevator pitches are 30-second speeches you’re supposed to give to explain who you are or what product you sell.

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