Ageless Marketing: Strategies for Reaching the Hearts and by David B. Wolfe

By David B. Wolfe

A e-book that I maintain bearing on. rather well written. My in simple terms feedback, i'd have loved to have obvious extra actual global circumstances or examples.

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Additional info for Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Sample text

Most readers probably already know that the left brain is associated with reasoning functions and the right brain with creative functions. But there are numerous other specialties that everyone in marketing should know about. For example, while the left brain plays the primary role in processing words, the right brain plays the primary role in processing visual images. In fact, because the right brain has no independent word processing abilities, it processes information in the language of the senses—visual, acoustical, olfactory, tactile, and taste.

95. [4]Norihiko Shirouzu, "This Is Not Your Father's Toyota," The Wall Street Journal, March 26, 2002, p. B–1. [5]J. D. Power and Associates Reports: Outstanding Vehicle Service Programs Emerge as Key Driver of Customer Satisfaction and Retention, July 14, 1999. The Puzzling Behavior of Second-Half Customers Customer behavior psychologist Ralph L. Day wrote: "Marketing professionals have learned that the mechanical use of standard demographic variables may result in simplistic and counter-productive segmentation strategies.

That is because the worldviews, values, and behavior of young people tend to be more closely aligned with those of their peers. This makes it easier to segment younger people and target them according to the characteristics by which they have been classified. Meaningful segmentation of older people is more challenging because they are more individuated. In one shopping context, an older person may fall into one segment, while falling into another segment in another Chapter 2: Statistics Don't Buy 31 32 Chapter 3: Second-Half Customers Seen Through a New Consciousness shopping context.

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